5 Ways You Should Be Using Content Marketing In 2016

Content Marketing

Any time you want to make sure you can take your brand or company to the next level, there are some important steps that need to be taken. In 2016 and beyond, companies need to begin using content marketing to the absolute best of their ability to be sure that they are able to grow their web presence and get more people involved with and interested in their products and services.

#1: Embracing And Learning New Social Media Platforms

When it comes to getting the word out about your content, social media is king. The thing to keep in mind is that there are plenty of social media platforms that you will need to learn. These platforms must require different types of execution in order to maximize their benefits. So as soon as a social media platform pops up, it is critical that you do your best to learn how to effectively use it.

While it’s common to use Facebook, Twitter, and Tumblr, many companies have failed to effectively utilize Reddit, Scoop.it, and Slideshare for content curation.

#2: Getting The Most Out Of Podcasts

Many people love using and listening to podcasts these days. If you want to be sure that you are getting the word out about your company, you can advertise with or even be a guest on a podcast. This is a great way to get exposure in this day and age.

#3: Video Channels

It is easier than ever to get the word out about your brand because platforms like YouTube exist. You can start a YouTube channel that allows you to masterfully get the word out about your business and make sure that you are taking full advantage of everything that it has to offer. Plus, you can monetize your YouTube channel and videos if you’d like as well.

#4: The Mastery Of Hash Tags

When you are using social media platforms, it is important that you compartmentalize them and use them in ways that make sense. The hash tag is one of the most important concepts to master so you are effectively getting the word out about your business. Be sure that you understand how they are used and are always researching trending topics so you can capture additional traffic during trends.

#5: Consistent Blogging

Finally, maintaining a blog is one of the best things that you can do in terms of search engine optimization. Since blogs are updated constantly, you will be able to upgrade your traffic and continuously raise your authority when it comes to getting the word out about your brand and about your business. This is one of the most important social media and online presence steps you can take for your brand and for your business.

If you struggle to find topics to blog about, make use of a content aggregator software to stay organized, keep your most important content in one area, and easily keep track of your favorite publishers online.

Follow these steps and use them to the best of your ability in order to continuously upgrade your presence and marketing efforts.